OH HI!
I’m Albi, and I help teams turn big messy problems into clean, confident experiences.
I’ve led UX and Design at scrappy startups and multi-billion-dollar companies alike, and I know how to make good work happen at any scale.
A Brief History of Me
As of June 2025, I lead UX at Big Day, a creative and digital transformation agency in San Diego, where my team and I are driving the redesign of all internal tools for Royal Caribbean International.
Before joining Big Day as a freelancer, I led product design and UX strategy at Blackwell Security, an early-stage startup focused on cybersecurity for healthcare.
Prior to Blackwell, I led UX teams at Rapid7, where I worked across on-prem and cloud-based Vulnerability Management, Cloud Security, and Application Security product experiences.
Before my enterprise software roles, I designed consumer experiences at GoDaddy and led UX teams at several digital agencies including Sapient Nitro, Critical Mass, and Razorfish, while also supporting numerous freelance clients.
I love leading teams that build empathetic, clarity-driven experiences, shaping data-rich and highly complex products, and collaborating with cross-functional partners to deliver work that truly makes an impact.
How I Lead
My career has given me the experience to have…
Creative Vision & Delivery
I’m an expert at taking products from zero to one, using quick iterations, scrappy prototypes and data to build momentum and move a clear experience vision forward.
User Centered Design Practices & Management
I work to build design teams that lead with empathy and feel confident standing up for our users and customers every day—and I make sure they have the support to do it well.
Design, Product and Engineering Collaboration
Because I’m comfortable with the technical side and the business side, I can help product, engineering, and UX move faster and get to user-centered solutions that actually work.
Experience in Creative Leadership
I have 12+ years in leading, mentoring and growing multi-disciplinary creative teams. Through my extensive experience in digital agencies and freelance engagements, I also honed my skills in advising other companies on creative leadership, lean design methodologies and iterative-design.
Product & Delivery
Design Team Leadership
Product Management
Lean UX
Agile Methodologies
Enterprise Software
Competitive Analysis
JIRA / Confluence
Product Design
UX/UI Design
Wireframing
Data Analytics
Prototyping
Information Architecture
Data Visualization
Figma
Design Systems
Interaction Design
User Research
Generative AI & LLM
Conversational Design
AI-Augmented Workflows
How I Lead
Organizing UX Teams for Success
Focus on the Design Process
I’m a big believer in the Design Process. When it’s done right, it gives teams the clarity and confidence they need to move with purpose and amplify their impact across the organization. When it’s done wrong, it can create rigidity and slow everything down. I work with my teams to find the balance that fits the people and the problem in front of us.
Servant Leadership
I lead with a servant-leadership mindset, focusing on giving my team the support, clarity, and space they need to do their best work. I clear roadblocks, create trust, and provide mentorship to make sure everyone feels empowered to take ownership and stay grounded in the people we’re designing for. When the team thrives, the work does too.
Building a Healthy Team Cadence
I work closely with my teams to shape sustainable sprints that match our goals and capacity, making sure the work feels challenging but never overwhelming. We track progress together, stay honest about what’s working and what isn’t, and use a consistent feedback loop to adjust, improve, and keep the momentum healthy.
Navigate Org Changes
Across my career, I’ve often been tapped to help lead through reorgs - acquisitions, strategy shifts, teams that need a reset - because I ramp up fast, stay calm, and help bring clarity when things are in motion. I approach these situations with empathy and with a focus on building trust, making sure teams feel heard, supported, and grounded during uncertain times.
Making Design Work
Develop Effective Experience Strategies
A strong experience strategy gives teams a shared direction and helps them make decisions that balance business goals with what users actually need, even as things shift around us. I partner with senior leadership to shape that strategy, keep it evolving as we learn, and make sure it’s something the whole organization understands and the design team brings to life in the work.
Getting Everyone on the Same Page
Good design should feel clear and accessible, and I’ve learned how to translate complex thinking into artifacts that bring clarity, alignment, and momentum across the organization. I’m big on creating and socializing design artifacts - personas, flow diagrams, journey maps, design principles, and quick visual frameworks - that help teams see the same picture and talk about the work in a shared language
Running Design Workshops
Workshops create space for teams to align quickly, surface real user needs, and explore ideas without the usual constraints. I’ve run a ton of them over the years, inside the companies I’ve worked for and with clients during my agency and freelance days. Getting the right people together builds real shared ownership, cuts through the noise, and gets everyone moving toward the same goal.
Defining Objectives and Measuring Impact
Design without analytics is based on hunches and guesswork. That can get you from zero to one in a pinch, but I learned that teams love having meaningful, specific OKRs and KPIs, and lean on both quantitative and qualitative signals to see what is working and what needs improvement. The goal is simple: stay aligned, stay accountable, and keep moving toward real impact.