A Brief History of Me
Since June 2025, I’ve led UX at Big Day, a digital agency in San Diego. My team and I are working on redesigning important internal tools for Royal Caribbean International.
Before Big Day, I led product design and UX strategy at Blackwell Security, a cybersecurity startup focused on healthcare. I helped build and launch their platform from the ground up through Series A funding.
Earlier, I spent six years leading UX teams at Rapid7. I worked on Vulnerability Management, Cloud Security, and Application Security as the company grew and expanded its platform.
Earlier in my career, I designed consumer experiences at GoDaddy and led UX teams at agencies such as Sapient Nitro, Critical Mass, and Razorfish. I also worked with a range of freelance clients.
Complex, data-rich systems are my bread and butter. I love guiding teams through uncertainty, turning technical challenges into clear experiences, and working with others to build products that matter.
How I Show Up
Turning Ambiguity Into Direction
I’m comfortable in the messy middle. Give me a vague brief, a reorg, or a platform that’s outgrown its structure, and I feel at home. My job is to help teams find a direction they can actually believe in, not just something that sounds good in a deck, but something grounded enough to guide real decisions.
Building Alignment through Artifacts
When conversations get abstract or stuck, I make them concrete. A framework, a prototype, a map: when people can see something together, question it, and improve it, alignment happens faster and the decisions stick. I’ve used this approach with skeptical engineering teams, risk-averse clients, and executive stakeholders who’d never worked with a designer before.
Caring For Teams And Their Pace
Some of the work I’m most proud of isn’t in any case study. It’s the designers I’ve hired and developed who went on to become leaders themselves. I take that responsibility seriously. Strong teams don’t happen by accident. They’re the result of deliberate investment in people, clear standards, and a culture where it’s safe to do your best work and get honest feedback on it.
Leading Through Change
Reorgs, acquisitions, strategy pivots... I’ve been through enough of them to know that what people need most in those moments isn’t a plan. It’s someone who stays calm, listens, and helps them find their footing. I try to be that person.
Grounding Design in Data
Data shapes decisions early and keeps us honest once the work is live. I don’t think metrics replace design judgment, but they sharpen it. They help teams see more clearly what’s working, what isn’t, and where to focus next.
Using Tools Thoughtfully
The fundamentals of good design haven't changed much over time, but new tools and approaches are constantly challenging the way teams can execute better and faster. Some are fads, some are here to stay. With AI in particular, it's been the latter, and I keep finding real ways for small design teams to accelerate what's possible without lowering the bar for quality.